Press Play
Strategy. Advisory. Coaching.
It All Starts Here.
What We Do
press PLAY is a full service strategy and design studio that works with exceptional leaders to catalyze growth, manage change, and deliver strategies that enable you to scale operations with clarity and confidence.
We work with your team to develop actionable roadmaps, leading growth and innovation for entrepreneurs, startups, and forward-thinking organizations. As seasoned facilitators, we are experts in framing problems, developing hypotheses, testing concepts, and challenging assumptions to craft pragmatic solutions.
Our Process
Whether you’re launching an entirely new concept or shifting your existing approach, we work with you to understand the opportunity to get you there faster.
Discovery
Our process begins by developing a deep understanding of the problem by gathering insights through data analysis, market research, and stakeholder interviews. This is the most important step in the process, as it guides our approach moving forward.
Testing
By developing and testing different hypotheses, we identify root causes and validate potential solutions, ensuring we address the core issues effectively.
Concept Development
By developing and testing different hypotheses, we identify root causes and validate potential solutions, ensuring we address the core issues effectively.
Implementation
With a clear strategy in hand, we guide clients through execution while maintaining the flexibility required to incorporate learnings as they arise. In doing so, we ensure solutions can be embedded in your business for maximum impact.
Assessment
Once solutions have been implemented, we work with you to monitor and gauge their effectiveness, refining them over time. By maintaining a sharp focus on opportunities for improvement, we prepare our clients to identify and capture emerging opportunities.
Featured Case Study: Creative Destruction Lab Nurture Program
Nurturing Innovation: Developing CDL-Rockies' Pre-Accelerator Program.
Based on the framework developed with press PLAY, the updated Nurture Program was launched in Fall 2022 with an emphasis on programming, peer-to-peer learning, and community building, providing participants with both knowledge and resources to become solid candidates for the CDL program.
“press PLAY helped us identify problems we could solve and position our offering in a way that was relevant to prospective customers.”
“George is a true catalyst of change, innovation and community; all underpinnings of new value creation and social impact.”
“Of all the potential advisors and investors I have met with over the years, George was the first to pick up on the nuance that there was something more to our company than what was outlined in the deck.”
“George is brilliant at asking The Questions - the ones that jolt your perspective and shift assumptions and you begin to come up with your own answers.”
Hearts>Minds>Wallets
Discover how this simple storytelling framework can enable you to unlock meaningful connection with your audience.
Featured Clients
Calgary Studio
915 9 Avenue SE
Calgary, AB T2G 0S5
Weekdays: 10am – 5pm
Saturdays: By Appointment